Read All Over: The Work of a Morning Radio Broadcaster
Failing to prepare properly for a show, particularly a morning show, can be a devastating, even career ending if it occurs too often. You are accountable to bosses, ratings, sponsors, the FCC and, most of all, to the listeners. Fail to keep them listening and you will be gone. Do it in a way that offends sponsors and you will be gone. Do it in a way that offends the FCC (The government) and you will be gone, perhaps never to return anywhere.
